Motivated by their desire to get Poles thinking about their financial security, ING Bank Śląski have launched an unusual campaign encouraging people to imagine where they will be in the future.
Found online at ja-w-przyszlosci.pl, those volunteering the wildest suggestions have found their dreams becoming reality courtesy of futuristic posters depicting the said individuals as cycling through space or “fishing in a cosmic pond”.
Conceptualized by an agency by the name of Gong, it’s the first marketing campaign in Poland to be co-authored using Artificial Intelligence – in fact, even the music for the project was composed by AI.
Wacky as this all might sound, it gets stranger still. Using their AI capabilities, the agency also challenged its systems to predict what our cities of the future will look like.
Using current images of the city as their baseline, algorithms were then used to visually forecast how Poland’s metropolises would change in the future.
Among other things we see the Warsaw mermaid given a space girl makeover and skies filled with flying objects.
Of the capital’s more iconic landmarks, Zygmunt’s Column appears to have been significantly elevated to tower over the Old Town, whilst the Royal Castle’s facelift will apparently include being co-joined to a futuristic zeppelin fixed to its side.
Elsewhere, those of us living to a (very) old age might be around long enough to see the construction of a new stadium and, not to mention, the demolition of the Museum of Modern Art.
Conspicuous in its absence, AI instead sees Pl. Defilad as home to an inner city park.
And then there’s the riverfront – whilst retaining much of its raw and natural beauty, one image presents a gravity defying metallic-like platform emerging from the woodland. Appearing to contain apartments or offices inside, the behemoth is capped by blooming parkland.
It’s Warsaw, just not as we know it.
(Images: ING & AI)