Last Friday saw the heart of Warsaw temporarily illuminated by a giant 500 sq/m Valentine’s motivated message from the Moliera2.com online boutique. Displayed on the façade of the Spektrum Tower, the message featured emoticons of love-locked couples and a slogan declaring that, “love gives you wings”.

“We were delighted that, in such a short space of time, our graphic message gained such popularity across social media,” said Agnieszka Majczyk, the PR & Marketing Director of Moliera2.com.

The advert was part of a nationwide campaign that will see 15-large format displays light up across eight Polish cities throughout February.