Snuggled in a quiet corner of Mokotów, Muppetshop reveals itself slowly and discreetly: not here the riot of baubles and plastic and Made in China trinkets, instead, this is a store with style.
Billed as a concept store for the young – both in age and spirit – it has emerged as something of an insider secret and must-visit address. Put simply, it is unique to Warsaw.
With a focus on interiors (amongst them full projects), Muppetstore offers a complete layette program (“layette concierge) for expecting parents, and design / lifestyle solutions that cover such bases as the ‘baby stage’ through the ‘junior’ and ‘young’ age category up to ‘the first-owned apartment’. What unifies it all is a philosophy founded on pillars of quality, functionality and design.
“I want expecting parents to know that just because they are having a baby, there’s no need to change their lifestyle – their home can still look beautiful.” So says Ewelina, the proprietor of Muppetstore and a young mother herself. “You don’t have to revert to pink, plastic stuff,” she says, “or products that are childish and will age.”
And that’s another thing about the Muppetstore: its sense of timelessness. Value is placed on objects that are ‘never ageing, everlasting’, in short, products that won’t be outgrown by your child and obsolete within two years.
Aiding this mission is a handpicked selection of top international brands such as Quax, Ferm Living, Norman Copenhagen, Lodger, Chispum, Shnuggle, Collegien, Jielde, Gubi, Rice, Universo Positivo, Mr Marius, Petit Friture, Santa &Cole, Repetto, Mueslii, Imps and Elfs – and even more are in the process of being added, reflecting both shifts in trends and Muppet’s taste as well as the commitment to broadening their offer.
Covering everything right the way down to buggies, fashion items, toys, books and kitchenware, the sheer wealth of their catalogue ensures parents won’t need to be flicking through fifty different websites to fulfil their shop-list. This is the one-stop answer; there is no need to involve anyone else.
It is, however, the sense of ‘long termism’ that lingers. And this is something that goes beyond the mere products. “Through them,” says Ewelina, “we want to instill good taste in children. We want to give something in terms of their development and education.” This appears to have been accomplished.
ul. Kazimierzowska 43, tel. 532 689 212, open Mon-Fri 10:00-18:00; Sat 10:00-15:00