Ewelina Dziewiela, the voice behind Tokyo Bikes in Warsaw, is leading a lifestyle revolution on two wheels. With an approach that celebrates slowing down, connecting with the city, and personalizing the cycling experience, she’s helping Warsaw’s residents find joy in every ride.
INSIDER: How does the tokyobike philosophy align with the lifestyle and culture of Warsaw?
Ewelina Dziewiela: The tokyobike philosophy is universal and fits well with any urban lifestyle, including Warsaw’s. We’re casual cyclists who value city life, exploring new places, and being curious about the latest happenings. Our philosophy encourages slowing down and appreciating simple things, like a blooming tree, a unique piece of architecture, or a favorite coffee spot. With a bicycle, it’s easier to explore and find joy in the city.
What makes Warsaw an ideal fit for tokyobike?
Warsaw has many green areas, a growing network of bike lanes, and relatively flat terrain, making it perfect for everyday cycling. The city’s culture also aligns with the tokyobike brand’s focus on quality and aesthetics. I saw great potential in Warsaw’s bike-friendly attitude and interest in beautifully designed, functional objects. With a little more effort, I believe Warsaw could become a cycling city like Copenhagen
Which tokyobike models are most popular with Warsaw cyclists?
Our customers prefer comfortable everyday bikes. The Bisou model, with a step-through frame and 7 speeds, is a popular choice, as is the CS26 model, with a classic frame and 8 speeds. Although there’s a trend toward road/gravel bikes in Warsaw, our customers generally choose comfort. They also enjoy customizing their bikes, giving each one a unique personality.
Do you ever do any special events or community initiatives?
Absolutely! In April, we hosted a contest with a ticket to Kino Muranów to watch “Perfect Days” by Wim Wenders and a bicycle ride through Warsaw. It was a fantastic experience, with coffee, donuts, and cycling. We want to continue this tradition and bring the “morning ride” to Warsaw, inspired by similar rides in Fukuoka and Hiroshima.
Could you share an anecdote from a customer who embraced the tokyobike lifestyle?
A customer who used to ride her gravel bike at high speeds told us that after getting a tokyobike Bisou, she started to slow down and enjoy the simple pleasures in life. She even stopped to appreciate the fragrance of lilacs. It’s amazing to see how the tokyobike lifestyle can change someone’s perspective on cycling.
