Disaster For Tiger | Warsaw Insider
Warsaw Insider
The Tiger energy drink brand has found itself at the center of a ferocious PR storm after an advert published online backfired in style.... Disaster For Tiger
Disaster For Tiger Disaster For Tiger

The Tiger energy drink brand has found itself at the center of a ferocious PR storm after an advert published online backfired in style. The ad, depicting an obscene hand gesture, appeared on Instagram on August 1 – the anniversary of the 1944 Warsaw Uprising – along with a slogan urging people to essentially forget the past and instead look to what’s important: the future!

tiger

Universally condemned, the ad was quickly pulled, however, not before Tiger found themselves engulfed in criticism. The beverage brand have since responded by issuing a simpering apology and by making a donation of PLN 500,000 to a veterans organization.

rising museum

Yet amid the outrage and anger, the Rising Museum have emerged victoriously from the mess after a humorously inviting Tiger to participate in their forthcoming educational classes: “they’re aimed at all ages,” read the Tweet, “even towards primary school children – maybe you’d like to come along?”

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