logo

This field is hidden when viewing the form
This field is for validation purposes and should be left unchanged.
  • BEST OF WARSAW
  • News
  • Events
  • Eat
  • Drink
  • Shop
  • Neighborhoods
  • More…
    • Features
    • Best of Summer
    • Food Halls & Hubs
    • Going Out
    • Education
    • Culture
    • Hotels
  • Magazine

11.08.2017

Insider News

Disaster For Tiger

The Tiger energy drink brand has found itself at the center of a ferocious PR storm after an advert published online backfired in style. The ad, depicting an obscene hand gesture, appeared on Instagram on August 1 – the anniversary of the 1944 Warsaw Uprising – along with a slogan urging people to essentially forget the past and instead look to what’s important: the future!

tiger

Universally condemned, the ad was quickly pulled, however, not before Tiger found themselves engulfed in criticism. The beverage brand have since responded by issuing a simpering apology and by making a donation of PLN 500,000 to a veterans organization.

rising museum

Yet amid the outrage and anger, the Rising Museum have emerged victoriously from the mess after a humorously inviting Tiger to participate in their forthcoming educational classes: “they’re aimed at all ages,” read the Tweet, “even towards primary school children – maybe you’d like to come along?”

LOVED WHAT YOU READ?
Get weekly updates on Warsaw's best reviews, news, and events – sign up for our newsletter

This field is hidden when viewing the form
This field is for validation purposes and should be left unchanged.

Read more

Read more

logo

Guide to good living
and fast times in Poland’s
capital

  • News
  • Insights
  • Events
  • Eat
  • Drink
  • Neighborhoods
  • Features
  • Culture
  • Best of Warsaw
  • Magazine

Magazine

  • Editorial Team
  • Newsletter Signup
  • Policy

Advertise With Us

  • Insider Media Kit
  • Guidelines
  • Distribution

Contact

  • Subscriptions
  • Career

VALKEA MEDIA S.A., www.valkea.com ul. Ficowskiego 15, Warszawa, Poland; tel. 22 257 75 00; e-mail: insider@warsawinsider.pl
All information ©2022 Warsaw Insider.